Do coffee drinkers perceive a difference between single origin coffee versus blended coffee? A scientific study was conducted by the University of Padova in collaboration with the Tasters Study Centre in order to provide a definitive answer to this question. In order to determine whether coffee drinkers can perceive a difference between single origin and blend, 350 taste tests were made at Padova according to standards established by the International Institute of Coffee Tasters coffee shop supplies. Among the contending coffees were a blend of Arabica coffees with seven ingredients of four different origins (namely Haiti XXXXX, Colombia Armenia Supremo, Ethiopia Sidamo, and Santo Domingo Barahona Toral AA). The group of tasters was half male and half female, age range between eighteen and sixty-four. The tasters were able to distinguish the blended coffee from the single origin coffee, preferring the blended coffee, in a way which is statistically significant. The study notes that coffee drinking has evolved as an art, with drinkers becoming more sophisticated in their tastes and at the same time fussier. This has caused a boom in coffee menus at restaurants, new niches in the coffee shop and bar sector, and selections of coffee type based upon sensory pleasure. Coffee roasters have also noticed the increased attentiveness and curiosity of coffee drinkers. Our society is increasingly producing people who are knowledgeable about taste and who are seeking new sensory experience. Brand loyalty doesn’t mean as much to these consumers as does qualitative excellence. The fact that tasters preferred the blend shows that roasters are very good at selecting coffees from distinct locations and bringing out the best characteristics of each in creating an unbeatable blend.
There are already many restaurants and bars which specialize in single origin coffee and supplies. Often the choice espressos change on a monthly basis, alternating between Guatemala, Dominican Republic, Costa Rica, etc. It is thought that consumer curiosity about single origin coffees is sparked by the ideas these places are connected with, rather than to genuine nuances in tastes. In the first place, the term “single origin” connotes a homogeneity of product which is not there. When consumers read the word “Brazil” on a bag of coffee they believe that all the coffee bearing that name is basically identical, which is not at all true. An example of a successful single origin marketing vision is Evancaffe, which introduced its menu of gourmet coffees into topnotch restaurants. In the beginning the clients were wary; but interest in single origin coffee has grown with the years. This was helped along by the enthusiasm of the proprietors and the maitres who ran the restaurants to promote single origin coffees.
Interest level varies with nation – in Italy it is noticeable that while there is a large interest in single origin coffees among the coffee drinking public, nonetheless restaurants and commercial coffee suppliers don’t seem to respond. At the present time single origin coffees are very much a small niche in the total volume of coffee marketed worldwide, but one that is bound to grow.
Commercial coffee suppliers should take note of the increasing interest in single origin coffee and supplies among knowledgeable consumers. Coffee shop supplies in the future will be geared more and more to single origin coffees.
Author: Alice Lane
Article Source: EzineArticles.com
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