Coffee

Making a superb gourmet coffee all starts with beans. Gourmet coffee beans are mostly Arabica because of their supreme robust flavor and smooth texture. Arabica beans are considered the premium bean in the coffee industry and the demand is high which makes it much pricier than other beans. Arabica coffee beans are the most prominently grown and provide approximately 60% of world coffee production. One reason the beans are so expensive is that the Arabica plant is very sensitive to unfavorable conditions such as frost, pests and disease. What leads people to wait in long, long lines for a cup of gourmet-brewed coffee beverage? Just what are espresso, cappuccino and macchiato?

Espresso: Surprisingly enough, espresso coffee is already one of the most popular coffee drinks in the world. It is also the basis for specialty drinks like Cappuccino. Espresso coffee is regular coffee, brewed and consumed at very concentrated brewing and drinking ratios. It is brewed much faster than regular drip coffee. Since the hot water is quickly forced through the fine grounds it usually only takes between 25 and 30 seconds to brew a cup of espresso.

Cappuccino is a delicious, luxurious coffee beverage that is enjoyed by coffee lovers the world over, combining creamy, frothy texture with distinctive espresso flavor and aroma. Cappuccino is named for the resemblance of its color to the robes of the monks of the Capuchin order. Cappuccino is a cup of espresso coffee with fresh milk and milk foam bubbles burst on the top of cup. The milk foam bubbles burst acts as the insulator and keep the heat of the coffee for a longer time.

A latte is basically a diluted cappuccino with almost entirely steamed milk and a dollop of foam on top. Cafe latte is simply the Italian words for “coffee and milk”. The drink was made using a “moka” (a stovetop coffee machine which makes double-strength coffee, not espresso).

A Mochaccino is simply equal parts cappuccino and chocolate syrup. Some of the finer coffee houses prefer the term Cafe Mocha, using a powdered cocoa mixed with diluted cappuccino and topped with a whipped cream dollop. This is a very popular alternative to a traditional hot chocolate drink, neither as thick nor as sweet.

A Cafe Americano, similar to a long black common in Australia, is a style of coffee made by pulling a double-shot of espresso over hot water . A long black is similar to an which is made by adding hot water to espresso shots, but it retains the texture and is less voluminous, therefore more strongly flavored.

In addition to the hot drinks, there are a wide variety of delicious gourmet iced coffee drinks as well. If you’re looking for one of those milkshake looking drinks, you might want to try a mocha frappuccino, which is basically a cold mochaccino with more calories.

Knowing how to prepare gourmet coffee drinks is a fine art. A barista is someone who makes espresso drinks for a living, and is usually highly trained and has a thorough understanding of how to work with coffee. Similar to a bartender, a barista specializes in making drinks from almost any incarnation of the coffee bean.

Michael Stadneck deems himself to be a self-proclaimed expert when it comes to specialty coffee. As an Italian immigrant, he grew up drinking espresso and cappuccino on a daily basis. If you are contemplating a coffee franchise you have come across a great place to start your research.

Author: Michael Stadneck
Article Source: EzineArticles.com
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The truth is that coffee hits a lot of spots! For centuries, people all around the world have loved coffee, and its popularity is far from waning nowadays. In fact, coffee connoisseurs have more varieties of delicious choices than ever before, as coffee houses, shops, kiosks and specialty carts spring up all over the place.

No matter how you like your coffee, whether it be black, frothy cappuccino, latte, espresso, hot or on ice, the selections available to tempt your taste buds is enormous. The average annual coffee consumption of the American adult is 67 gallons, over 600 cups. In fact, specialty coffee sales are increasing by 20% per year and account for almost 8% of the 18 billion dollar U.S. coffee market. Statistics show that among coffee drinkers, the average consumption in the US is around 2.3 cups of coffee per day. Also, studies find that over one-half of the population, equivalent to approximately 150 million Americans, now drink specialty coffees on a daily basis.

There are currently around 35,000 coffee shops around the United States, with an average $30 billion a year in sales. Based on market research, there will be approximately 42,000 or more independently owned coffee shops in the US by the year 2011. An enterprising business person should look at the gourmet coffee business as a golden opportunity.

Based on research by the National Coffee Association and The Specialty Coffee Association of America, the average price for an espresso based drink is $2.85, while the average price for brewed coffee is $1.38. The average espresso drive-thru business sells approximately 200-300 cups of espresso and coffee based drinks per day. The studies show that men drink as much coffee as women; each consuming an average of 1.6 cups per day. Women tend to be more concerned about price than their male counterparts.

The United States imports over $5 billion worth of coffee every year. Juan Valdez and his little donkey must be keeping very busy! Americans drink 460 million cups of coffee every day, which makes the United States the leading consumer of coffee in the entire world.

A scientific report from the University of California found that the steam rising from a cup of coffee contains the same amounts of antioxidants as three oranges. The antioxidants are heterocyclic compounds which prevents cancer and heart disease. Guess what! Coffee is good for you!

More than half of all Americans, 18 or older, drink coffee every day. This equates to approximately 150 million daily java drinkers. 30 million American adults drink specialty coffee beverages daily; such as mocha, latte, espresso, cafe mocha, cappuccino, frozen/iced coffee beverages, and so on.

Coffee sales are continually rising year after year. And so are the pricing modules! Coffee is the second largest commodity traded, next to oil. If you are looking for a business to get into, coffee is probably the best business for you to consider. Can you think of any other product that has such universal appeal, is easy to get into, and is relatively simple to operate?

Michael Stadneck grew up in Palermo Italy, where he enjoyed the finest gourmet coffee for the first 35 years of his life. As luck would have it, his first job in America was with Nescafe Coffee Company. After five years of hard work he was promoted to take over the specialty coffee franchise department.

Author: Michael Stadneck
Article Source: EzineArticles.com
Provided by: Guest blogger